Posted by admin on August 28, 2010 under Business | 
Conversation.
Yep- that is what the core focus is in Social Media.
Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?
Of course they should.
Words are a marketer’s tool box. Here are 11 you need
1) “YOU.”
There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.
There are 2 forms of conversation in social media::
a) “Contribution” and b) “Distribution.”
” Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.
2) “A Person’s Name.”
Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.
And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- ususally the name is the first word.
Smart. VERY smart. we all should follow that lead.
3) “Connection.”
This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” Thise words are good- but CONNECT has a power within the word.
Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.
4) “Tribes.’
This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.
In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well’others did not.
Make sure if they do not understand the concept of tribes, then you explain it.
5) “Transparent.”
In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.
And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” – that says a lot in one word about you.
6) “Strategy.”
Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?
PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?
Strategy is a word that you just talk about. You need one. And so do others that you know as well.
7) “Branding.”
This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.
YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.
Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you—and what you do- and not just some catchy slogan or icon.
8 “Trust.”
You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.
I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”
THAT is using the word Trust- to build trust.
9) “Family.”
Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.
One thing that I do- and again- just an idea’I welcome everyone on facebook or twitter or youtube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.
10) “Value.”
It ia ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.
And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.
11) “GIVE.”
This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?
Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flys in the face of traditional marketing- or does it?
No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.
These are the 11 Critical words that I believe should be included in 2009 in your :
1) Social Medi
a Philosophy.
2) Social Media Conversations.
3) Social Media Marketing Actions.
4) Social Media Core.
If you do, your Success should be rapid in social media marketing.
Posted by admin on August 20, 2010 under Business |
This article is a unique source of information for career planners and those people who can not decide whether this type of planning is important in their lives or not. Although it is not an obligatory duty of every citizen of career planning is a good chance of more confidence in the future and personal skills to earn a living. • Essence of career planning, career planning is one of the most important steps that were taken to the workplace to be successful. This lifelong process will help to choose the best cast, get in the search for the most interesting job, the chance to grow in this job, you can change careers successfully and safely over prosperous future after retirement. • Important steps for career planning, first you must collect enough information about yourself: your interests, values and needs. Your career should not conflict with your own ideas and wishes. Your career is an integral part of your life and you should plan it carefully if you have a chance.
Second, you should evaluate all options available: investigation of different sectors and labor market and investigate what is possible, pay in different spheres. Third, you must be willing to increase your knowledge continuously to be sure your skills are appropriate for the chosen profession. Finally, you need to communicate with other people in order to collect different views and consider them when planning your own career. You may not be aware of everything that can be around, and other opinions to help you. • Significant events in your career planning What you need is to create a resume properly, making available online, so that it can see different employers, and provide jobs accordingly. Surf the Internet and find a large number of blanks to make use of. Do not forget to have enough information about different companies to find the jobs available to you, because your personal investigations in your career planning are crucial. Mind all these steps and tips to be successful in your future and your career!
Posted by admin on August 18, 2010 under Business |
Nothing, absolutely nothing, cuts a conversation shorter with a prospect than a brusque, “I am not interested.” Knowing how to how to respond to this objection can make selling much easier.
Why Are They Not Interested?
When a prospect says, “I am not interested” (IANI) do they really mean it? Perhaps in some cases this is true but what prospects really might be saying is:
“I might be interested…but I have been inundated with sales reps who have wasted my time and I suspect you are yet another…so, I am not interested now!” Or “I might be interested… but I have something more pressing on my plate and I don’t want to be bothered right now… so I am not interested now.” Or “I might be interested… but I am getting ready for vacation and I want to be out of here by 2:00…so I am not interested now.” Or “I might be interested… but on my own terms…so I am not interested now.”
The IANI objection is not so much that they are not interested but rather that you caught them off guard and they are not prepared for your unsolicited call. Their objection is not grounded in anything real or rational. Their objection is a “knee jerk” reaction which means it is automatic or spontaneous; an automatic reflex brought on by your unsolicited call.
To make it worse, we as sales reps tend to ‘reward’ our prospects by murmuring an apology and hanging up. Prospects have learned that the IANI objection is a fast, easy and highly effective way to brush you off and if you continue to reward them, your days in sales will be agonizing.
What to Say?
Assuming you have a decent opening statement and it is delivered well, here is an extremely effective template that you can use with some minor tinkering. There are several examples. Suppose you sell to IT directors, your reply to the objection might look like this:
“Oh, I am sorry. I was given to understand that you were the person in charge of reducing IT costs and ensuring software compliance. Can you tell me who I should speak to?”
Suppose you sell safety or health programs to manufacturers and distributors:
“Oh, I am very sorry Mr. Jones. I was given to understand that you were the person in charge of reducing death and injury on the job site. Can you please tell me who I should speak to?”
Suppose you are speaking with an office manager in a professional office:
“Oh, I am sorry to bother you. I was given to understand that you were the person in charge of reducing operating costs and improving efficiencies. Could you tell me who I should be speaking to?”
Why it Works?
This reply is positively brilliant and ingenious because it is rich in psychology. It subtly and politely shames the prospect. It indirectly reminds the prospect that one of their key responsibilities is to reduce costs, or eliminate injuries or improve efficiencies or minimize risk or whatever the benefit might be. The reply suggests or hints that the prospects are shirking their responsibilities. It’s a wake up call and you delivered it.
Because your reply implies that you are talking to the wrong person, it doesn’t look or sound like you are chastising the prospect. It sounds like you made a genuine mistake and that you are sorry for interrupting but you would like to find the person who IS responsible for these major benefits. In effect, it looks as though you blew it… rather than the prospect.
Dozens of sales reps who have used this technique have reported that the prospect typically murmurs something like, “Ah…er…what’s this about?” When that happens, you have won. It doesn’t mean you will get a sale but it does mean you can move further into the sales call.
Posted by admin on August 15, 2010 under Business |
In modern times like now there is nothing impossible. All the work is very easy to do. Unlike the past where all the work done requires a lot of consideration or calculation before doing it, considering the time and cost to be issued. With the advance of technology nowadays, the time and cost efficiency is to our advantage. Not many other factors that disturb our mind. We can fully concentrate on work and our work can be completed quickly with little resistance or even absolutely no resistance.
One of the technology products that are very helpful in this day and age is the presence of credit cards. A card is works in many ways. When we go shopping at the supermarket, we do not need to carry money in our wallet, just by carrying a card that is not too big size and very easy to carry, we can pay for our groceries with ease. We just give this card to the cashier the payment process is done by simply swiping the card on a device. Payment was done. With the presence of credit card comparison service, we can choose the types of credit cards in accordance with our needs. Choose which suits you and enjoy the convenience of your transactions.
Posted by admin on August 12, 2010 under Business |
Are you looking for great cover ideals for poster printing? Then you have come to the right place. As you may undoubtedly know, there are plenty of ways to design covers for print posters. However, only a select amount can really engage readers and make them react to the poster printing. In this guide, I will show you these effective cover ideas. In addition, why they can work for you to improve your color poster’s performance.
Funny images – Everybody likes to laugh. Any kind of funny image, from a wacky face, smiling people, laughing kids and a practical joke is very eye catching to people. Placing these amusing situations on a cover is a great strategy since people like seeing something fun. It is just natural to try to find happiness right? Therefore, whatever your theme may be, if you can find a reason to place something funny, you should consider integrating it.
Animals and other cute, cuddly things – Everybody also loves looking at cute things. Whether you are a guy or a girl, a young scout or an old campaigner, you will have that soft spot for something cute. That is why you can also use cute animals and even other cuddly subjects like babies. Everyone responds to cute things in their own way, but in most cases, people will stare at the cute image for at least a minute. That is why this is good for color posters since you can use that cuteness factor to deliver your message. You just need the right cute picture for your subject.
A person that makes eye contact – Another great cover strategy is to use images of people that make eye contact. When your poster models make eye contact to readers, a natural unconscious connection is established. People look at people that are staring at them just to judge and see why. When the thing staring at them is a poster, they will have the tendency to glance at it and see what it is about. It is subtle but the design technique is very powerful. Your posters will benefit a lot from this reaction.
Straight to the point text content – Sometimes it also pays to just go straight to the point. One of the best and most effective cover strategies is to just print the message directly without too many embellishments. If you are having a sale then print large poster printing that says “SALE!” If you want people to know that your product is the best in its line, and then just print, “Know why X product is the best for you”.
This direct approach does work since it is no nonsense advertising that people easily can digest. Just put this in places where lots of people pass by.
Therefore, those are the best cover ideas you can use for your color posters. There are plenty of other great cover ideas out there, but these are the most effective and common that people can easily adopt for their poster printing. Use them well.
